Sarah Beth Cantrell
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My  Work

PR Writing Samples

Most of these examples were assignments. While a lot of the work here is hypothetical, several of these clients partnered with instructors and now have this work. You can read more in each description.

RFP Response

In an entry-level writing class, I chose to respond to Seattle-based Style By Wendy's request for proposal. After partnering with several other local businesses the previous year to pamper a deserving woman in the community, Wendy wanted to establish and expand the program by creating an event. This assignment led to an internship after Wendy received and reviewed the proposal.
StyleByWendy_RFP.pdf
File Size: 508 kb
File Type: pdf
Download File

Feature Release

This feature story was written about a dear friend of mine and her embodiment of the Volunteer spirit. Though the story was not published to my knowledge, it is in possession of the Tennessee Journal, an alumni magazine.
Basha_Feature.pdf
File Size: 156 kb
File Type: pdf
Download File

Campaign Proposal

For 30 years, Knoxville hosted the country's largest Labor Day fireworks display, Boomsday. 2015 was its final year, leaving the city with very few fall festivals. For our capstone project, three of my peers and I developed  Knoxtober Fest, which was selected by Visit Knoxville as the winning campaign. The event was presented to Visit Knoxville April 25, 2016.
KnoxtoberFest _Final.pdf
File Size: 3482 kb
File Type: pdf
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Press Release

This traditional press release is for Pilot Flying J and announces its partnership with Nashville Salutes. This assignment is hypothetical.
Pilot_PressRelease.pdf
File Size: 106 kb
File Type: pdf
Download File


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